If you're the type of person who likes to be busy, you probably set too many goals at one time.
When you have too many irons in the fire, it has a habit of weighing you down, and this makes it harder to see any one of those goals through to the end.
How do you handle this tendency?
The best way is to narrow down your list to just one and give it all of your focus and motivation. See it through before you start on the next.
Prioritize Your Marketing Goals
A common objection is, "But I have multiple goals for my business marketing. I can't just focus on one."
Focusing on one goal doesn't mean giving up the rest.
What it means is focusing on one for the time being, and putting the others on the backburner for now. "For now" could be just this week or the next few months.
The important thing is that you're focusing. You can decide which goal is the most important through prioritizing.
Take a look at everything you're working on now. Which of these will have the most positive impact on your business when it's completed?
This is the one you should focus your energy on first.
Also, keep in mind your resources. You may have an important marketing goal but lack the resources right now to carry it out.
Working Towards Your Goal is a Learning Experience
When you focus all your attention fully on one goal, you can learn valuable lessons from it.
This is especially important if you're a small business or solopreneur with little experience in marketing your business.
As you work towards your goal employing various marketing strategies, you'll learn along the way which ones work and which don’t, and how to carry them out effectively. You can then use this knowledge for future goals.
For example, you may decide to write guest blog posts in order to drive traffic to your site and spread awareness.
Once you get started, you realize that you could write an email template for sending inquiries. The template explains who you are, why you're an expert, and how your content could enrich the person's blog. This saves a great deal of time and you can send out more inquiries, which leads to more blog posts.
This is the sort of thing you may not have learned if you were bogged down with several goals or strategies at once.
One Goal and One Marketing Strategy
If you want to really focus and get results, try focusing not only on one marketing goal but on one marketing strategy as well.
As the guest blogging example above illustrates, choosing just one strategy allows you to learn, streamline, and hone your skills.
You can then add this strategy to your arsenal of techniques that you've used before.
Some people in the business world still sing the praises of multitasking, but any time management expert will tell you that, more often than not, it kills productivity and leads to burnout.
Instead, the key to marketing success for many solopreneurs is to narrow down and focus on one goal and one strategy at a time, seeing it through to completion before taking on the challenge of the next one!
Want to learn how to avoid marketing mistakes?
Check out five reasons your marketing may not be working and what you can do to simplify it for success!
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